Peak performance
If you struggle with business development, networking or self-promotion, performance psychology may help you change your mindset. Stuart Munro shares his tips for success
Robot wars
Artificial intelligence is dismantling traditional web traffic strategies. For law firms, this means rethinking their search engine optimisation and content marketing strategy
Private eye
Paul Bennett and Andrew Roberts examine how the increase in firms backed by private equity investors is changing the face of law firm provision
Trial by media
Victoria Moffatt explains what reputation is, why it’s important and how law firm leaders can employ a strong reputation to grow their business
How to define your firm’s brand
In a crowded legal market, a strong brand will set your firm apart. Oliver Eardley, principal marketing consultant at digital marketing agency Add People, shares six key strategies to define your brand, build trust and attract clients
Culture crafting: insights from the top 100 law firms
Lara Squires looks at what we can learn from the values of the top 100 law firms
Stay on message
Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations